Cookies Policy

At RILEY Boutique, we take your privacy seriously and believe you should have clear information about how your data is used when shopping with us online.

This Cookies Policy explains what cookies and similar technologies are, how they are used on our website, which third-party services are connected to our online store, and how you can control your privacy preferences.

Our website is operated by RB RETAIL GROUP LTD, trading as RILEY Boutique.

This policy should be read alongside our Privacy Policy and Terms & Conditions.


1. ABOUT RILEY BOUTIQUE

1.1. RILEY Boutique is the trading name of RB RETAIL GROUP LTD, a private limited company registered in England and Wales.

Company name: RB RETAIL GROUP LTD
Trading name: RILEY Boutique
Company registration number: 15061965
VAT registration number: GB461654290

Registered office:

RILEY Boutique
1 New Walk
Kingfisher Shopping Centre
Redditch
B97 4YP

Website: rileyboutique.com
Email: info@rileyboutique.com
Telephone: 01527 758182

1.2. Throughout this policy, references to “we”, “us” and “our” mean RB RETAIL GROUP LTD, trading as RILEY Boutique.

1.3. This policy applies to cookies and similar technologies used in connection with our website.


2. WHAT ARE COOKIES?

2.1. Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website.

2.2. They help websites recognise your device, remember preferences and provide functions such as shopping baskets and secure checkout.

2.3. Some cookies are temporary and disappear when you close your browser. Others remain on your device for a specified period or until you delete them.

2.4. Our website may also use similar technologies, including tracking pixels, tags, scripts and browser storage.

2.5. Certain integrations also support server-side processing, where information about website or purchase events may be transmitted between computer systems rather than relying exclusively on browser cookies.

2.6. Throughout this policy, references to cookies and similar technologies include these related tracking methods where relevant.


3. WHY WE USE COOKIES

3.1. Cookies and similar technologies help us operate our online store and provide a convenient shopping experience.

3.2. Depending on their purpose and your privacy choices, these technologies may be used to:

  • Maintain shopping basket functionality.
  • Support secure checkout and payment processing.
  • Remember website preferences.
  • Protect our website against fraud and security threats.
  • Support customer accounts and loyalty features.
  • Understand how customers navigate our website.
  • Identify technical issues and improve website performance.
  • Measure advertising campaign performance.
  • Understand interactions with products and promotions.
  • Support personalised advertising where permitted.

3.3. Not all cookies are essential.

3.4. Where consent is legally required, we will obtain it before using the relevant technologies.

3.5. Customers may decline optional cookies without losing access to the essential shopping functions of our website.


4. TYPES OF COOKIES

Our Shopify cookie preferences system separates cookies into four categories.

4.1. Required Cookies

Required cookies support essential website functionality.

These may include:

  • Shopping basket functionality.
  • Secure checkout.
  • Customer account authentication.
  • Payment security.
  • Fraud prevention.
  • Essential website operations.
  • Recording and respecting privacy choices.

Cookies that qualify for an applicable legal exemption may operate without prior consent.

Disabling essential cookies through your browser may prevent certain website functions from operating correctly.

4.2. Personalisation Cookies

Personalisation cookies help remember preferences and provide a more tailored shopping experience.

Depending on the features enabled, these may support:

  • Remembering selected preferences.
  • Personalising website content.
  • Recognising previous website interactions.
  • Enhancing certain shopping features.

These cookies are optional where consent is required.

4.3. Marketing Cookies

Marketing cookies and similar technologies may help us measure advertising performance and provide relevant promotional content.

Where enabled and permitted, they may be used to:

  • Measure advertising campaign performance.
  • Understand whether customers visit our website after seeing an advertisement.
  • Measure product views and purchase activity.
  • Improve advertising campaigns.
  • Support personalised advertising on third-party platforms.

Marketing technologies requiring consent will only be used after the necessary consent has been obtained.

4.4. Analytics Cookies

Analytics cookies help us understand how visitors use our website.

Depending on the services enabled, they may collect information about:

  • Pages visited.
  • Time spent browsing.
  • Product interactions.
  • Website navigation.
  • Technical errors.
  • Website performance.
  • General traffic patterns.

This information helps us improve our website and customer experience.

We will obtain consent for analytics technologies where required by law.

Where a specific legal exemption applies, we will comply with its conditions.


5. SHOPIFY AND OUR ONLINE STORE

5.1. Our online store is powered by Shopify.

5.2. Shopify provides the technology supporting our website, shopping basket, customer accounts and checkout.

5.3. Shopify may use cookies and similar technologies to provide essential store functionality, security and other services.

5.4. Our website uses Shopify’s customer privacy settings, including a cookie consent system configured for visitors in the United Kingdom.

5.5. Shopify also provides integrations that support analytics, advertising, loyalty programmes and other website functionality.

5.6. Where these services use optional cookies or similar technologies, they are subject to applicable privacy and consent requirements.


6. FACEBOOK & INSTAGRAM (META)

6.1. Our website uses the Facebook & Instagram integration through Shopify.

6.2. This integration supports advertising and conversion measurement associated with Meta’s platforms.

6.3. Depending on the settings enabled and your privacy choices, information may be processed about:

  • Website visits.
  • Products viewed.
  • Shopping basket activity.
  • Checkout events.
  • Completed purchases.
  • Device and browser information.
  • Advertising identifiers.

6.4. This information may be used to measure advertising performance, optimise campaigns and support relevant advertising.

6.5. Where required by law, we will obtain consent before using optional Meta advertising tracking or sharing information for these purposes.

6.6. Meta may process information in accordance with its applicable privacy notices.


7. GOOGLE & YOUTUBE

7.1. Our website uses the Google & YouTube integration through Shopify.

7.2. This integration supports advertising services, campaign measurement and conversion tracking.

7.3. Depending on the services enabled, information may be processed about:

  • Website visits.
  • Product interactions.
  • Shopping basket activity.
  • Checkout events.
  • Completed purchases.
  • Device and browser information.
  • Advertising identifiers.

7.4. Our Shopify integration supports both browser-based and server-side event processing.

7.5. Server-side processing may involve transmitting information about website or purchase events through systems that do not rely exclusively on browser cookies.

7.6. We will obtain consent for optional tracking and related data sharing where required by law.

7.7. Google may process information in accordance with its applicable privacy notices.


8. TIKTOK

8.1. Our website uses the TikTok integration through Shopify.

8.2. This integration supports advertising measurement and campaign optimisation.

8.3. Depending on the settings enabled and your privacy choices, information may be processed about:

  • Website visits.
  • Product views.
  • Shopping basket activity.
  • Checkout events.
  • Completed purchases.
  • Device and browser information.
  • Advertising identifiers.

8.4. Our Shopify integration supports both browser-based and server-side event processing.

8.5. Information may be used to measure advertising performance and improve relevant marketing campaigns.

8.6. Where required by law, optional advertising tracking and related data sharing will only take place after appropriate consent has been obtained.

8.7. TikTok may process information in accordance with its applicable privacy notices.


9. BON LOYALTY

9.1. Our Shopify store includes an integration with BON Loyalty.

9.2. BON Loyalty supports customer loyalty and rewards functionality.

9.3. Depending on its configuration, this integration may use cookies or similar technologies to support:

  • Customer loyalty accounts.
  • Reward balances.
  • Loyalty programme interactions.
  • Customer reward features.
  • Related website functionality.

9.4. Some technologies may be necessary to provide loyalty services requested by customers.

9.5. Other technologies may require consent depending on their purpose.

9.6. Our Shopify settings currently list BON Loyalty as a connected pixel integration; this does not necessarily mean every associated tracking function is active.


10. SERVER-SIDE TRACKING

10.1. Certain advertising integrations connected to our Shopify store support server-side event processing.

10.2. Server-side tracking involves transmitting certain website or transaction events between computer systems rather than relying exclusively on browser-based tracking.

10.3. Depending on the integration and configuration, this may involve information relating to:

  • Product views.
  • Shopping basket activity.
  • Checkout events.
  • Completed purchases.
  • Transaction information.
  • Online identifiers.
  • Customer information associated with transactions, where applicable.

10.4. Some information may be used for advertising measurement, campaign optimisation or related marketing purposes.

10.5. Server-side tracking does not automatically fall outside privacy and data protection requirements simply because it does not involve placing a cookie directly on a customer’s device.

10.6. We will apply appropriate legal controls to optional server-side advertising tracking and related personal-data sharing, including consent where required.

10.7. Applicable customer privacy choices must be respected across browser-based and server-side tracking systems.


11. INFORMATION PROCESSED THROUGH TRACKING TECHNOLOGIES

11.1. Depending on the technology and its purpose, information processed may include:

  • IP addresses.
  • Device information.
  • Browser information.
  • Website pages visited.
  • Products viewed.
  • Shopping basket interactions.
  • Checkout events.
  • Purchase information.
  • Advertising identifiers.
  • Cookie identifiers.
  • Customer account information.
  • Other information lawfully associated with transactions.

11.2. Some of this information may constitute personal data under UK data protection legislation.

11.3. Where personal data is processed, we will do so in accordance with applicable legal requirements and our Privacy Policy.

11.4. Information will only be shared with third-party providers where there is an appropriate lawful basis and the sharing complies with applicable requirements.


12. YOUR COOKIE CHOICES AND CONSENT

12.1. RILEY Boutique uses Shopify’s cookie consent system to provide customers with control over optional cookies and similar tracking technologies.

12.2. Our cookie banner is configured to appear to visitors in the United Kingdom.

12.3. Customers are offered the following options:

Accept all
Consent to optional cookies and tracking technologies.

Decline all
Reject optional cookies and tracking technologies while allowing essential website functions to operate.

Save my choices
Save individual preferences for optional cookie categories.

12.4. Our cookie preferences distinguish between four categories:

  • Required: Essential website functions, including shopping baskets, customer accounts and checkout.
  • Personalisation: Optional technologies used to remember preferences and personalise the shopping experience.
  • Marketing: Optional technologies used for advertising and campaign measurement.
  • Analytics: Optional technologies used to understand website performance and customer interactions.

12.5. Required technologies that qualify for an applicable legal exemption may operate without prior consent.

12.6. Optional technologies requiring consent will only be activated after the customer has provided the necessary consent.

12.7. Customers may decline optional technologies without losing access to the essential shopping functions of our website.

12.8. Continued browsing, inactivity or preselected optional categories will not be treated as valid consent where affirmative consent is required.


13. CHANGING OR WITHDRAWING CONSENT

13.1. Customers can change or withdraw their consent at any time through the cookie preferences controls provided on our website.

13.2. These controls allow customers to review their choices, enable or disable optional categories and save updated preferences.

13.3. Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.

13.4. Where consent is withdrawn, we will stop the relevant consent-based tracking and processing in accordance with applicable law.

13.5. Customers can also manage or delete cookies through their browser settings.

13.6. For assistance with privacy-related enquiries, customers may contact us at info@rileyboutique.com.


14. MANAGING COOKIES THROUGH YOUR BROWSER

14.1. Most internet browsers allow customers to manage or delete cookies.

14.2. Browser settings may allow you to:

  • View stored cookies.
  • Delete existing cookies.
  • Block selected cookies.
  • Restrict third-party cookies.
  • Control future cookie storage.

14.3. Disabling essential cookies may affect shopping basket functionality, customer account access or checkout.

14.4. Browser settings may not control every tracking technology, particularly server-side processing.

14.5. Customers should therefore also use our website’s privacy preferences controls where available.


15. HOW LONG COOKIES REMAIN ON YOUR DEVICE

15.1. Cookies may be stored for different periods depending on their purpose.

Session Cookies

15.2. Session cookies generally expire when you close your browser or your browsing session ends.

Persistent Cookies

15.3. Persistent cookies remain on your device until their specified expiry date or until you delete them.

15.4. Different providers and technologies may use different retention periods.

15.5. Cookie durations may change when third-party services or website integrations are updated.

15.6. Details of individual cookies, including their purposes, providers and durations, should be available through our cookie information or preferences controls.


16. SHOPIFY NETWORK INTELLIGENCE

16.1. Our Shopify store currently has Shopify Network Intelligence enabled.

16.2. Shopify describes this service as using customer data together with other Shopify data to improve certain products and services, advertising targeting and personalisation.

16.3. The information processed and the purposes for which it is used depend on Shopify’s applicable services, settings and contractual terms.

16.4. We will ensure that our use of Shopify Network Intelligence is subject to applicable privacy and data protection requirements.

16.5. Where consent or another privacy control is legally required, we will implement the relevant measures.

16.6. Further information about how Shopify and RILEY Boutique process personal information is available in our Privacy Policy and Shopify’s applicable privacy notices.


17. COOKIES AND EMAIL MARKETING

17.1. Cookies and email marketing are separate activities and may be subject to different legal requirements.

17.2. Where customers subscribe to receive promotional emails from RILEY Boutique, their information will be processed in accordance with our Privacy Policy and applicable direct marketing rules.

17.3. Customers can unsubscribe from marketing emails using the unsubscribe option provided in those communications.

17.4. Rejecting optional advertising cookies does not automatically unsubscribe a customer from marketing emails.

17.5. Similarly, subscribing to marketing emails does not automatically constitute consent to optional advertising cookies.

17.6. Any tracking technologies used in connection with marketing communications will be subject to applicable privacy requirements.


18. WEBSITE SECURITY AND FRAUD PREVENTION

18.1. We may use essential technologies to protect our website, customers and transactions.

18.2. These technologies may support:

  • Secure checkout.
  • Account security.
  • Fraud detection.
  • Protection against unauthorised access.
  • Prevention of malicious website activity.
  • Essential system functionality.

18.3. Technologies qualifying for an applicable legal exemption may operate without prior consent.

18.4. Any personal information processed for security purposes will remain subject to applicable data protection requirements.


19. THIRD-PARTY WEBSITES AND SERVICES

19.1. Our website may contain links to external websites, social media platforms and third-party services.

19.2. When you leave our website, the destination website may operate its own cookies and privacy practices.

19.3. We recommend reviewing the relevant privacy information provided by those websites.

19.4. Where third-party content is embedded directly into our website, we will assess whether any associated technologies require consent before activation.

19.5. Third-party providers may process information under their own privacy notices and applicable legal responsibilities.


20. INTERNATIONAL DATA PROCESSING

20.1. Some technology providers supporting our website operate internationally.

20.2. Depending on the services used, personal information may be processed or accessed outside the United Kingdom.

20.3. Where international transfers of personal data occur, we will comply with applicable UK data protection requirements.

20.4. Appropriate safeguards will be used where legally required.

20.5. Further information about international data transfers is available in our Privacy Policy.


21. YOUR DATA PROTECTION RIGHTS

21.1. Where cookies or similar technologies involve personal information, customers may have rights under applicable data protection legislation.

21.2. Depending on the circumstances, these may include the right to:

  • Access personal information.
  • Request correction of inaccurate information.
  • Request deletion of certain information.
  • Object to certain processing.
  • Request restriction of processing.
  • Withdraw consent where processing is based on consent.
  • Exercise other applicable data protection rights.

21.3. These rights are subject to the conditions and exemptions provided by law.

21.4. Customers may contact us using the details provided in this policy.

21.5. Customers also have the right to raise concerns with the UK Information Commissioner’s Office.


22. UK COOKIE AND PRIVACY LEGISLATION

22.1. We aim to comply with applicable UK legislation governing cookies, electronic communications and personal information.

22.2. Relevant legislation includes:

  • The Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended.
  • The UK General Data Protection Regulation.
  • The Data Protection Act 2018.
  • Applicable amendments introduced by the Data (Use and Access) Act 2025.

22.3. Certain technologies may qualify for statutory exemptions from consent requirements.

22.4. The availability of an exemption depends on the purpose and operation of the relevant technology and any conditions imposed by law.

22.5. Advertising tracking and other technologies requiring consent will be subject to the appropriate consent requirements.

22.6. Nothing in this policy removes or restricts customers’ statutory privacy and data protection rights.


23. CHANGES TO THIS COOKIES POLICY

23.1. We may update this Cookies Policy to reflect:

  • Changes to website functionality.
  • New or discontinued third-party services.
  • Changes to advertising or analytics integrations.
  • Changes to cookies and tracking technologies.
  • Changes to applicable legislation or regulatory guidance.
  • Updates to our privacy practices.

23.2. The date at the beginning of this policy will be updated when revisions are made.

23.3. Where material changes affect activities requiring consent, we will obtain fresh consent where legally necessary.

23.4. Customers are encouraged to review this policy periodically.


24. CONTACT US

If you have questions about this Cookies Policy, our website tracking technologies or your privacy choices, please contact:

RILEY Boutique — Customer Care

Email: info@rileyboutique.com
Telephone: 01527 758182

Registered office:

RILEY Boutique
1 New Walk
Kingfisher Shopping Centre
Redditch
B97 4YP

Company: RB RETAIL GROUP LTD
Company registration number: 15061965
VAT registration number: GB461654290

Registered in England and Wales.


RB RETAIL GROUP LTD
Trading as RILEY Boutique

We are committed to providing a transparent, secure and enjoyable online shopping experience.

For further information, please refer to our Privacy Policy and Terms & Conditions.